Top 5 Ranked Products
We analyzed millions of Amazon products to handpick the top recommendations just for you.

#1 Ranked
BOLD UNIQ Purple Hair Mask - Toner For Blonde, Platinum, Bleached, Silver, Gray, Ash & Brassy Hair - Remove Yellow Tones & Condition Dry, Damaged Hair - Cruelty Free & Vegan - 6.76oz
Price: $29.99
Rating: ★★★★★
ASIN: B07F1XK8WD
Score: 97%
Overview:
The BOLD UNIQ Purple Hair Mask is a specialized treatment designed for individuals with blonde, platinum, gray, silver, or bleached hair. This product aims to remove unwanted yellow tones and brassiness while simultaneously providing deep conditioning to enhance the overall health of color-treated hair. Formulated with natural oils such as coconut and marula oil, the mask not only tones but also hydrates and strengthens hair, making it suitable for all hair types.
In addition to its toning capabilities, the mask offers protection against UV rays to prevent color fading, ensuring that hair maintains its vibrancy. The formulation is free from parabens and sulfates, appealing to those seeking cruelty-free and vegan hair care solutions. With its blend of soy protein and vitamin B5, the BOLD UNIQ Purple Hair Mask is positioned as a high-quality option for at-home hair care that promises salon-like results.
Pros:
- Effective Toning: Neutralizes brassiness and yellow tones effectively for a cooler blonde look.
- Hydrating Formula: Contains natural oils that provide moisture and strength to dry, damaged hair.
- UV Protection: Protects hair from sun damage, helping to maintain color vibrancy.
Cons:
- Limited Use: May not be suitable for individuals with non-color-treated hair.
- Color Transfer: The intense purple color may temporarily stain lighter surfaces if not rinsed carefully.
- Conditioning Balance: Some users may find it too heavy for fine hair types, potentially weighing them down.

#2 Ranked
KISS Lift Up Complete Hair Bleach & Icy Silver Toner Kit, Gentle Conditioning Formula that Reduces Brassiness, Complete 6-Pc DIY Bleach Kit, ICE
Price: $5.97
Rating: ★★★★☆
ASIN: B08XC5SVS9
Score: 97%
Overview:
The KISS Lift Up Complete Hair Bleach & Icy Silver Toner Kit is a comprehensive DIY solution designed for individuals looking to lighten their hair at home. This kit includes a fortifying Plex serum that aims to protect and strengthen hair during the bleaching process, making it suitable for dark or resistant hair types. The inclusion of an icy silver toner helps to reduce brassiness, providing a cooler, more desirable hair color post-bleaching. With a complete six-piece set, this product caters to users seeking an effective and user-friendly hair bleaching experience.
The kit is tailored for at-home use, making it accessible for those who prefer to manage their hair coloring without professional assistance. Its gentle conditioning formula is designed to minimize damage while achieving maximum lift, appealing to users who may be hesitant about the harsh effects often associated with hair bleach. Overall, this product combines efficacy and care, addressing common concerns about hair health during the bleaching process.
Pros:
- Complete Kit: Contains all necessary components for a DIY bleaching process, simplifying the application.
- Fortifying Plex Serum: Helps maintain hair strength and reduces damage during bleaching.
- Brassiness Reduction: The icy silver toner effectively neutralizes unwanted warm tones for a better final color.
Cons:
- Potential for Uneven Results: Home application may lead to inconsistent results, especially for beginners.
- Limited Instructions: Some users may find the provided instructions insufficient for optimal application.
- Sensitivity Risk: Individuals with sensitive skin may experience irritation from the bleaching agents.

#3 Ranked
L'Oreal Paris Le Color Gloss One Step Toning Gloss, In-Shower Hair Toner with Deep Conditioning Treatment Formula for Gray Hair, Silver White, 1 Kit
Price: $14.46
Rating: ★★★★☆
ASIN: B0BGSTSDBW
Score: 85%
Overview:
The L'Oreal Paris Le Color Gloss One Step Toning Gloss is an innovative in-shower hair toner designed specifically for enhancing and refreshing gray and white hair. This product offers a commitment-free color solution that lasts approximately 10 days, making it ideal for individuals seeking a temporary enhancement without the hassle of traditional hair dye applications. The formula is user-friendly, requiring no mixing or gloves, and comes in a single tube that simplifies the toning process.
The gloss features a deep conditioning treatment infused with coconut oil, ensuring that it not only tones but also nourishes the hair, making it a vegan choice free from harmful ingredients like ammonia and parabens. It allows for up to three applications per tube and is intended for weekly use, promoting shiny and vibrant hair. However, it's important to note that this product does not lighten or cover gray hair but rather enhances its existing color.
Pros:
- Nourishing Formula: Contains coconut oil for deep conditioning and is free from damaging chemicals.
- Temporary Color: Lasts around 10 days, allowing for a non-permanent color enhancement.
Cons:
- Limited Color Change: Does not lift, cover, or lighten gray hair.
- Frequency of Use: Requires weekly application for optimal results, which may not suit all users.
- Single Color Focus: Specifically designed for gray and white hair, limiting versatility for other hair colors.

#4 Ranked
Blonde Hair Toner. Professional Deep Conditioning Hair Mask that Neutralizes Yellow & Brassy Tones. Cruelty Free & Vegan. By Knight & Wilson. 5.07 Fl Oz
Price: $9.99
Rating: ★★★★☆
ASIN: B07KD769RL
Score: 82%
Overview:
The Knight & Wilson Blonde Hair Toner is a professional-grade deep conditioning hair mask designed specifically for blonde, pre-lightened, and bleached hair. This 5.07 Fl Oz product aims to neutralize yellow and brassy tones, resulting in a pure white blonde finish. Its formulation includes color-correcting pigments, shea butter, and argan oil, ensuring that while it tones the hair, it also nourishes and adds shine, making it a multifaceted treatment. The absence of harsh chemicals like ammonia and peroxide, along with its cruelty-free and vegan credentials, further enhances its appeal to health-conscious consumers.
The toner is particularly effective for individuals seeking to achieve a platinum blonde look without damaging their hair. It is suitable for highlighted, dyed, or naturally light grey or white hair and promises results that last for 6-10 washes. As part of the Knight & Wilson home hair care range, it reflects a commitment to providing salon-quality results in a convenient at-home format.
Pros:
- Color Correction: Effectively neutralizes yellow and brassy tones for a pure white blonde finish.
- Nourishing Ingredients: Contains shea butter and argan oil for added moisture and shine.
- Gentle Formula: Free from ammonia and peroxide, making it suitable for sensitive hair types.
Cons:
- Limited Longevity: The effects typically fade within 6-10 washes, requiring more frequent applications.
- Size Constraint: At 5.07 Fl Oz, it may not be sufficient for those with long or thick hair.
- Specific Use: Primarily designed for blonde or pre-lightened hair, limiting its applicability for other hair colors.

#5 Ranked
Matrix So Silver Purple Shampoo | Neutralizes Yellow Tones | Color Depositing, Brightening & Toning | For Color Treated, Blonde, Grey, White and Platinum Hair | 10.1 Fl. Oz. | Vegan
Price: $20.00
Rating: ★★★★☆
ASIN: B00FZSB0Y2
Score: 85%
Overview:
The Matrix So Silver Purple Shampoo is designed specifically for individuals with color-treated, blonde, grey, white, and platinum hair. This shampoo features a toning formula that neutralizes unwanted yellow or brassy tones, ensuring vibrant and cooler shades. With a capacity of 10.1 fl. oz., it is suitable for both professional and at-home use, making it a versatile addition to hair care routines. The product is vegan, appealing to those who prioritize cruelty-free options in their beauty products.
The shampoo's multi-tasking properties allow it to deposit purple pigments effectively, providing noticeable results in just one wash. It's formulated to nourish and enhance the hair, making it ideal for maintaining the integrity of color-treated hair while restoring cool tones. The suggested use includes applying the shampoo to wet hair, lathering, and rinsing, with an option to leave it on for five minutes for maximum toning benefits. The So Silver Collection also includes complementary products for a comprehensive hair care regimen.
Pros:
- Toning Effectiveness: Neutralizes brassy yellow tones effectively in one wash.
- Nourishing Formula: Suitable for both color-treated and natural hair, enhancing overall hair health.
- Vegan Friendly: Appeals to consumers looking for cruelty-free hair care options.
Cons:
- Short Leave-On Time: Requires a specific time frame for optimal results, which may not suit everyone's routine.
- Potential Staining: Users may need to wear gloves to avoid staining hands during application.
- Limited Availability: May not be readily available in all retail locations, requiring online purchase for some consumers.
Product Information & Tips
Overview
The search for the best hair toner for white hair reflects a growing trend among individuals seeking to maintain or enhance their hair's appearance. White hair, whether natural or achieved through coloring, can often appear dull or lackluster, prompting the need for products that not only tone but also nourish and revitalize the hair. Hair toners can neutralize unwanted yellow or brassy tones, providing a cooler, more desirable shade.
In the context of white hair, selecting the right toner is crucial as it can significantly affect the overall look and health of the hair. With numerous products available on the market, understanding the key features and benefits of each can help consumers make informed decisions that cater to their specific hair needs.
Key Criteria
1. Color Correction:
- Effective toners should neutralize unwanted warm tones, such as yellows or brassiness, enhancing the brightness and purity of white hair.
2. Moisturizing Properties:
- White hair can be prone to dryness; therefore, toners that include hydrating ingredients help maintain moisture balance, preventing brittleness.
3. Long-lasting Results:
- A good toner should provide results that last, reducing the frequency of application and ensuring that the hair remains vibrant over time.
4. Gentle Formulation:
- Hair toners should be free from harsh chemicals to minimize damage and irritation, especially for sensitive scalps or previously colored hair.
5. Ease of Use:
- The best toners should be user-friendly, with clear instructions and a straightforward application process to ensure optimal results at home.
Frequently Asked Questions
Q1: How often should I use a toner on white hair?
A1: It is generally recommended to use a toner every 4-6 weeks or as needed, depending on how quickly your hair develops unwanted tones.
Q2: Can I use a toner on previously colored hair?
A2: Yes, many toners are formulated to be safe for colored hair, but it's essential to choose a gentle product to avoid further damage.
Q3: What ingredients should I look for in a toner for white hair?
A3: Look for toners containing violet or blue pigments for color correction, along with moisturizing agents like aloe vera or argan oil for hydration.
Q4: Will a toner make my hair feel dry?
A4: A well-formulated toner should not dry out your hair; instead, it should include hydrating ingredients to maintain moisture levels.
Q5: Is it necessary to use a conditioner after applying toner?
A5: Yes, using a conditioner after toner application is recommended to ensure the hair remains soft and manageable, enhancing the overall effect.
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